Digital Content Strategist

Responsibilities

• Develop and execute content strategies for digital platforms, ensuring alignment with overall marketing goals and brand voice
• Write and edit high-quality, engaging content for landing pages, websites, member portals, campaign emails, enrollment flows, event descriptions, and mobile apps
• Collaborate with creative, strategy, and operations teams to create content that supports user engagement and drives conversion
• Conduct user research and apply insights to create content that meets user needs and enhances the user experience
• Ensure all content is on-brand, consistent in style, quality, and tone of voice, and optimized for search and user experience
• Work with UX/UI designers to ensure content is effectively integrated into digital designs and enhances overall usability
• Monitor and analyze content performance metrics to continuously improve and optimize content strategies

Requirements:

• 5+ years of experience in digital content strategy, copywriting, or a similar role
• Proven experience writing for web and mobile applications, with a strong portfolio showcasing diverse content types
• Strong understanding of user experience (UX) principles and user-centered design
• Excellent writing, editing, and proofreading skills, with an eye for detail
• Ability to work collaboratively in a fast-paced, team-oriented environment
• Proficient in content management systems (CMS) and familiar with SEO best practices
• Strong analytical skills and the ability to use data to drive content decisions