- Minimum Qualification :
Job Description/Requirements
The Digital Account Manager will be responsible for planning, implementing, and optimizing
digital advertising/SMM campaigns across various channels to drive customer acquisition,
engagement, and conversion.
Job Description
Monitor campaign performance, analyze data, and provide actionable insights and
recommendations for optimization.
Serve as the digital primary point of contact for assigned clients.
Understand client needs and objectives to deliver effective digital strategies.
Monitor and engage with online communities on behalf of clients.
Foster positive relationships within client communities, responding to comments and
inquiries promptly.
Identify opportunities for community growth and engagement.
Community management on behalf of clients
Manage social media channels for clients, including scheduling, posting, to ensure
consistent and engaging content that aligns with advertising campaigns.
Stay informed about industry trends, best practices, and emerging technologies in
digital advertising and social media to drive continuous improvement and innovation.
Track and analyze key performance indicators (KPIs) to assess campaign effectiveness.
Generate detailed reports on social media and community management activities.
Provide actionable insights and recommendations to clients based on data analysis.
Requirements
Hard Skills
Bachelor's degree in Marketing, Advertising, Communications, or a related field.
Proven track record with at least 2 years of experience in developing and executing
digital advertising strategies.
Demonstrated expertise in managing diverse digital advertising channels, such as PPC
campaigns, display advertising, social media advertising, and programmatic advertising.
Strong proficiency in conducting thorough keyword research and audience targeting to
optimize campaign performance and achieve maximum ROI.
Robust analytical skills to monitor campaign performance, analyze data, and provide
actionable insights and recommendations for optimization.
Proficiency in social media platforms (e.g., Facebook, X, Instagram, LinkedIn, TikTok).
Continuous awareness of industry trends, best practices, and emerging technologies in
digital advertising and social media.
Proficiency and up-to-date knowledge in digital advertising platforms, tools, and
techniques, including but not limited to Google Ads, Facebook Ads Manager, LinkedIn
Advertising, etc
Experience with social media management tools (e.g., Hootsuite, Buffer)
A proactive approach to staying informed about industry advancements, driving
continuous improvement, and fostering innovation within digital advertising strategies.
Familiarity with SEO/SEM and content marketing is a plus.
Strong writing and editing skills.
Soft Skills
Excellent communication and interpersonal skills.
Strong organizational and time-management abilities.
Creative thinking and problem-solving skills.
High attention to detail and commitment to accuracy.
Ability to work both independently and collaboratively within a team.
Flexibility and adaptability to changing client needs and market trends.
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