Conversion Copywriter

What you bring:

• Crafting persuasive copy: Your primary responsibility will be to create captivating and persuasive copy that drives conversions across various paid marketing channels and landing pages. From attention-grabbing headlines to compelling ad copy, you'll leverage your writing prowess to engage our target audience and motivate them to take desired actions.
• Audience understanding: You'll conduct in-depth research to understand our target audience's demographics, psychographics, pain points, and aspirations. By gaining insights into their preferences and behaviors, you'll tailor your messaging to resonate effectively and maximize engagement.
• Collaborative Ideation: Collaboration is at the heart of our creative process. You'll work closely with our Senior Paid Marketing Manager and paid marketing team, design, and analytics teams to brainstorm innovative ideas, develop cohesive campaigns, and ensure that our messaging aligns seamlessly with our brand identity and marketing objectives.
• Adaptability and agility: You'll stay abreast of industry trends, emerging technologies, and shifting consumer behaviors to continually refine and optimize our copywriting strategies for maximum impact and relevance.
• Performance analysis and optimization: Your role will also involve analyzing the performance of our copywriting efforts, interpreting data insights, and iteratively optimizing our campaigns to enhance conversion rates, ROI, and overall effectiveness.
  1. A/B Testing and experimentation: Collaborate with experimentation lead to design and implement A/B tests and experiments to optimize copywriting strategies and improve conversion rates
  2. Competitive analysis: Contribute to competitive analysis and benchmarking to identify copywriting trends, messaging tactics, and advertising strategies.
  3. CRO & SEO optimization: Align closely with the CRO and SEO leads to ensure that copywriting is aligned with best practices.

What you bring: 

• Mid-level experience in copywriting, preferably within a SaaS, digital marketing/advertising context.
• Demonstrated ability to craft persuasive copy and contribute to successful marketing campaigns.
• Experience or specialization in product marketing, conversion rate optimization SaaS and specific industries such as e-commerce, technology, or finance may be advantageous, allowing for deeper understanding and relevance in messaging.
• Exceptional writing skills: You possess a mastery of language, grammar, and storytelling techniques, allowing you to craft engaging, clear, and impactful copy that resonates with our audience.
• Creativity and originality: Your creative flair and innovative thinking enable you to break through the clutter, captivate attention, and differentiate our brand through original and compelling messaging.
• Strategic thinking: You have a strategic mindset, understanding how to align copywriting efforts with broader marketing objectives and target audience preferences to drive measurable results.
• Analytical aptitude: You're comfortable working with data and analytics tools, leveraging insights to inform your copywriting decisions and optimize campaign performance over time.
• Collaborative spirit: You thrive in a collaborative environment, valuing diverse perspectives and actively contributing to cross-functional teams to achieve shared goals and objectives.