Content and Social Media Officer (Officer)

Specific Duties and Responsibilities:

• Collaborate with the Creative team and Brand Officers/Managers to develop and execute content for Digital, Mass Media, BTL, and Trade campaigns, ensuring smooth production from concept to final output.
• Stay up-to-date with social media trends and capitalize on those that align with our brand objectives.
• Create compelling content that resonates with our target audience.
• Oversee the management of all DKT AWA digital platforms, including websites, e-commerce sites, and social media channels.
• Identify emerging digital platforms and technologies, providing strategic recommendations for new opportunities that could benefit our brands.

Other Duties:

• Perform additional responsibilities as directed by the Senior Marketing Manager or Country Director, ensuring a high level of accountability and alignment with DKT’s strategic objectives.
• Uphold confidentiality and integrity in all brand-related communications and business processes.

Position Objectives

• Drive Brand Leadership: Strengthen the position of DKT brands as the leading contraceptive brands in Ghana, Liberia, and Sierra Leone, with a focus on making them the preferred choice for consumers seeking variety, quality, and fun.
• Enhance ROI on Marketing Investments: Ensure efficient and maximum impact with cost-effective campaigns.
• Achieve Awareness and Sales Targets: Contribute to achieving overall sales goals by executing impactful digital campaigns and strategies that will lead to conversions.
• Cultivate Brand Loyalty: Foster consumer loyalty and preference for DKT Brands, leveraging new technology and platforms to meet different consumer needs.

Position Requirements

Education

• Bachelor’s degree or HND in Marketing, digital marketing or a related field, with a strong understanding of digital marketing and the various platforms.

Work Experience

• A minimum of 1 year of experience in social media management within the fast-moving consumer goods (FMCG) sector or a related industry.

Statement of Skills, Knowledge & Abilities:

• Strong understanding of West African youth demographics (Gen Z and Y).
• Proficiency in modern marketing strategies, with a focus on Digital Marketing.
• Expertise in social media management, particularly on platforms like Twitter, Facebook, Instagram, YouTube, and TikTok.
• Up-to-date with current trends and industry best practices.
• Excellent interpersonal, written, and verbal communication skills.
• Organized, self-motivated, and capable of working with minimal supervision.
• Knowledge of website management is a valuable asset.
• Creative, strategic, and analytical thinking with the ability to juggle multiple projects.
• Strong time management skills and the ability to meet deadlines.
• Receptive to feedback and able to provide constructive criticism.
• In-depth understanding of brand management and Public Relations principles.
• Exceptional presentation skills.

Kindly Note: All interested persons should forward their CV and cover letter to hr@dktghana.org

NB: Kindly note that due to the anticipated volumes, only short-listed applicants will be contacted.

Deadline: 15th December, 2024

Location: Accra

Employment Type: Full Time