Consumer Insight Specialist at GBfoods

At GBfoods we offer culinary solutions in several countries of Europe and Africa with prestigious leading local brands, including Jumbo, Gallina Blanca, Erasco, Gino, Liebig, Star, Bama, D&L, Grand'Italia and Blå Band, among others. GBfoods Africa operates in 24 countries with a Regional office in Accra - Ghana.



Our Purpose “Celebrating local flavours” is to empower and take care of each of the local communities we belong to and to bring out their authentic flavours. Some of our local brands have been in consumers' kitchens for over a century and have positioned themselves as authentically loved brands, as well as deeply rooted parts of the local culture.



Today, with a turnover of around 1,5 billion euros and a team of around 3,300 people, we are the preferred choice of millions of consumers.



Role:



Reporting to the Consumer Insight Manager:



The Consumer Insight Specialist will be responsible for gathering, analyzing, and interpreting consumer and shopper data to provide actionable insights that drive strategic decision-making. The role aims to enhance the understanding of consumer behaviors, preferences, and trends to inform product development, marketing strategies, and overall business growth



Key Responsibilities:



Support the CI Manager to conduct consumer, competitive and shopper analysis to support the business with relevant insights from different sources not restricted to Retail Audit, Brand Health Tracker and Household Panel:- Coordinate with the research partner the implementation of the Market Research Tools.

Manage assigned projects end to end (from briefing to presentation of results).

Tracking data management and reporting.

Ensure quality of field work and timely reporting of Adhoc and tracking studies

Contribute to team knowledge enhancement by conducting training sessions, facilitating knowledge sharing, exploring new research methods (such as AI), and organizing annual CI events.





Coordinate research plan, budget and payment of suppliers

Be a key partner for the Commercial team and the Consumer Insights Community by providing a deep and rich understanding of the market and consumers.

Support the development of BU Business Plans and Strategic Management Reviews for categories and brands.

Analyze market trends and consumer data to identify opportunities for product development and marketing strategies.

Monitor and evaluate the effectiveness of marketing campaigns and product launches.

Determine appropriate market research methodologies and techniques by leveraging input from research suppliers and internal experts to derive optimal research protocols.

Implement and guarantee quality in all the research process.

Data mining, analysis and report writing.



What can you expect from us?



You will be part of a unique company in an exciting moment, when we are growing and becoming a very consolidated multinational in the FMCG Food industry, with many strong brands.



Requirements:



Technical Competencies



Minimum Bachelor's degree in Economics, Statistics, Market Research, Marketing or other business related degree.

At least 5 years of experience in consumer research within the FMCG sector, either with a client-side company or within a research agency.

Proficiency in conveying insights effectively and creating compelling, easy to understand documents.

Experience in both quantitative and qualitative research techniques

Knowledge in SAP and standard MS Office and Power BI.

Project Management experience.

Understanding of the following research protocols/methodologies; Retail Audit, Pricing Research, NPD research, Positioning research.

High level of consumer and marketing sensitivity.



Behavorial Competencies



Strong analytical skills.

Motivated to quality control and process improvement.

Ability to dig below the surface when seeking out insights.

Strong ability to collaborate across boundaries and work in an international environment.

Leadership and capacity to effectively work with virtual and different teams.

Strong capability in dealing with multiple projects contemporaneously and flexibility in dealing with different categories & markets.