Socia Media Manager
NAYA by Africa
Creative & Design
Job Summary
NAYA by Africa is looking for a Community Manager responsible for setting up and implementing social media and communication campaigns to align with marketing strategies. You will create and manage text, image, and video content for social media accounts, respond to comments and customer queries promptly, and manage ads and analytics.
- Minimum Qualification : HND
- Experience Level : Mid level
- Experience Length : 3 years
Job Description/Requirements
Responsibilities
Planning
· Planning and developing social media campaigns across all channels
· Define KPIs (Key Performance Indicators) and KRAs(Key Results Areas) for social media campaigns.
· Plan Budgets for Social Media Ads, set specific objectives, and report on ROI
Research
· Being on top of the latest social media trends
· Establish relationships with social media influencers to develop a strong network
· Identifying competitors and analyzing their strategies
· Researching opportunities and making recommendations for growth strategies
Content Development
· Crafting, editing, and sharing compelling content or getting it developed
· Posting content across social media accounts and channels
· Developing Email marketing campaigns to keep customers engaged
Posting, Monitoring & Analytics
· Use social media marketing tools to monitor campaigns.
· Analyzing running campaigns
· Analyzing customer expectations according to past social media activity
· Monitoring SEO and web traffic metrics
Communication
· Engaging with followers and customers, responding to queries promptly, and monitoring customer reviews across channels
· Communicate and collaborate effectively with all stakeholders including senior management, content developers, marketing, and sales teams as necessary.
Channels
- Facebook/Instagram
- Google/YouTube
- Email Marketing
- Tick Tock
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