Chief Marketing Officer, Crypto Casino & Sportsbook

Responsibilities:

• Strategic Leadership : Develop and execute a casino marketing strategy that aligns with our objectives with a focus on customer growth and retention, affiliate and strategic partnerships and SEO and paid marketing.
• Customer Conversion : Develop and optimise the customer acquisition funnel to increase conversion rates at every stage. Your success will be measured by improvements in growth, conversion rates, and customer retention.
• Multi-Channel Marketing : Create and manage marketing strategies across multiple channels, including paid, SEO, affiliate, and partnerships.
• Market Dominance : Drive innovative marketing campaigns and strategies that outperform industry competitors to increase customer engagement and conversions.
• Budget Ownership : Create and manage the marketing budget, setting clear performance indicators and ROI measurements to ensure our outgoings contribute to our growth.
• High-Performing Team : Lead, manage, and inspire a top-tier marketing function across CRM, Retention, Social Media and Community Management, Affiliate and Influencer Partnerships.
• Industry Networking: Cultivate influential relationships within the betting, gaming, and crypto industries, promoting advocacy for our products and services, ultimately driving growth and market dominance.
• Special Projects: Lead special projects and provide regular, data-driven reports to senior stakeholders that reflect your strategic impact on the company's marketing efforts.

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field
• Extensive experience in crafting brand strategies from inception to execution.
• Proficiency in planning and rolling out effective marketing strategies, with a strong understanding of cryptocurrencies and online gaming.
• Familiarity with PR and global media strategies, particularly in tech and gaming sectors.
• Excellent written and verbal communication skills.
• Creative thinker with the ability to generate innovative ideas and concepts.
• Strong attention to detail and the ability to multitask in a fast-paced environment.