Category Lead_beverages

We are seeking a highly strategic thinker with a passion for driving product growth for Category Lead_ Beverages. 

Job Summary

The Category Lead_Beverages will develop the strategy for product category and researches new product options in the category to drive sales and achieve targets. Also to lead a team that provides category insights and proposals by analyzing marketing and customer data and monitoring relevant market conditions. 

Key Responsibilities

• Creates and develops long term plans and strategy for the success of assigned product category
• Develops strategies for new or updated products that could improve the category’s overall performance. 
• Builds partnerships in the industry to promote a category’s products while cutting costs and increasing product sales.
• Leads the implementation of brands marketing plans, monitors and track budgetary expenditure on a monthly basis.
• Monitors, Controls & Reports Category Performance through brand health indicators such as Net New Sales (NNS), Gross Margin (GM),  Market Coverage (MC) & key consumer KPI’s providing solutions to shortfalls. 
• Monitors the performance of both individual products and category overall by using data to determine the best- and worst-performing products, and assessing such performance against competitors.
• Liaises with the Sales team in proposing optimal pricing through analysis of sales trends, competitors, buying habits of products to promote sales opportunities.
• Makes forecasts for product demand to ensure the sustainability of inventory
• Fosters trust relationships with Point of Sale (POS) vendors to achieve timely and quality of service delivery
• Develops and implement renovation and innovation strategies for failing products 
• Leads innovation through creativity to promote relevant and effective digital brands campaigns. 
• Assumes responsibility of budget development and revenue for assigned category
• Coordinates with the Warehouse/Logistics team in the management of inventory levels 
• Leads and liaises with creative on brand packaging artworks both local and group (Ipro).
• Ensures Product Life Cycle Management including demand forecasting and minimising residual. 

Qualifications & Experience

•       Bachelor's degree or Masters degree in Marketing, Business Administration, Economics, or a related field.  

•       6 years- 8 years of experience in category management, marketing, or a related field, preferably in FMCG 

•       A results-driven professional with a strong analytical mindset.

•       Proven experience in category management, marketing, or a related field. 

•       A leader who thrives in a fast-paced FMCG environment.

•       Excellent communication and stakeholder management skills.

Why Join Us?

• Be part of a dynamic and growing FMCG company.
• Opportunity to enhance internal control processes and influence business decisions.
• Competitive salary and benefits package.

How to Apply

Interested candidates should submit their CV and cover letter to gh.careers@promasidor.com with the subject "Category Lead_ Beverages Application" by April 15, 2025

Promasidor Ghana Limited is an equal-opportunity employer. Only shortlisted candidates will be contacted.

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