Branding and Marketing Officer

Key Responsibilities:

Branding:

• Develop and implement brand strategies to enhance brand awareness and positioning.
• Maintain brand consistency across all platforms, ensuring messaging and visual identity align with brand guidelines.
• Conduct market research to understand customer insights and competitive positioning.
• Oversee the creation of branding materials, including logos, packaging, and promotional content.

Marketing:

• Plan and execute multi-channel marketing campaigns (digital, social media, email, print, etc.).
• Develop and manage content marketing strategies to engage target audiences.
• Monitor marketing performance metrics and adjust strategies accordingly.
• Collaborate with designers, copywriters, and external agencies to create compelling marketing materials.

Digital Marketing & Social Media:

• Manage social media accounts, ensuring regular content updates and audience engagement.
• Implement SEO and SEM strategies to drive website traffic and lead generation.
• Use analytics tools to track campaign performance and optimize future efforts.

Public Relations & Partnerships:

• Build relationships with media, influencers, and industry partners to enhance brand visibility.
• Develop and distribute press releases and brand-related announcements.
• Coordinate sponsorships, partnerships, and collaborations that align with the brand.

Qualifications & Requirements:

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 2-5 years of experience in branding, marketing, or a related role.
• Strong understanding of brand strategy, digital marketing, and content creation.
• Proficiency in marketing tools such as Google Analytics, social media platforms, and email marketing software.
• Excellent communication, creative thinking, and analytical skills.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.

How to apply:

• All qualified and interested candidates should send their resumes to: vexxelsgh@gmail.com