Brand Supervisor

Reports to: HEAD OF MARKETING 

PRIMARY JOB PURPOSE:

The Brand Supervisor is responsible for supervising the implementation and performance of brand strategies to strengthen brand equity, increase market share, and ensure customer loyalty. The incumbent leads and supports a team of Brand Executives and collaborates cross-functionally to execute integrated marketing plans.

This role requires a strong leader with experience in brand management, market analysis, and campaign execution who can drive high performance and ensure alignment with the organisation’s strategic goals.

MAIN RESPONSIBILITIES/DUTIES:

Without limiting the generality of the foregoing, primary responsibilities of the Brand Supervisor include:

1. Lead, coach, and manage a team of Brand Executives in the execution of brand marketing initiatives.
2. Develop and manage annual brand plans, budgets, and marketing calendars in alignment with corporate goals.
3. Evaluate and optimise brand and marketing strategies based on performance metrics and consumer insights.
4. Oversee execution of integrated marketing campaigns across digital, traditional, and experiential channels.
5. Conduct strategic brand analysis, including sales performance, market trends, and competitive positioning.
6. Champion customer-centric innovation and identify growth opportunities within the product portfolio.
7. Ensure consistency of brand identity, messaging, and customer experience across all touchpoints.
8. Guide and approve the development of marketing materials, campaigns, and promotions.
9. Collaborate with Sales, Product, and Customer Service teams to align marketing efforts with business needs.
10. Monitor market trends and consumer behaviour to inform brand positioning and communication.
11. Manage brand performance metrics and prepare regular reports for senior management.
12. Support the Head of Marketing in strategic planning, research, and departmental leadership.
13. Assist in the design and implementation of training programmes for internal and external stakeholders.
14. Maintain compliance with marketing policies, brand guidelines, and industry regulations.
15. Represent the marketing department in cross-functional project teams and initiatives.
16. Undertake other projects or responsibilities as delegated by the Head of Marketing.

Minimum qualifications required:                                 

• Bachelor’s degree in Marketing, Business, or a related field.

Minimum experience/Skills/Attributes required:                                   

• At least 4–6 years of progressive experience in marketing or brand management.
• Prior experience supervising or mentoring junior marketing staff.
• Demonstrated ability to develop and execute brand strategies and integrated campaigns.
• Strong leadership, interpersonal, and team management skills.
• Excellent project management skills and attention to detail.
• Proficient in marketing analytics and performance measurement.
• Passionate about brand building, innovation, and customer advocacy.
• Highly organised, proactive, and capable of multitasking in a dynamic environment.
• Skilled in Microsoft Office and marketing tools/platforms.

To apply for this role, please send your CV and Cover Letter via email to dasrecruitments@dasplcgh.com.

Application deadline is Friday, 2nd May, 2025.

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