Brand Communications Associate

Duties and Responsibilities:

• Develop innovative ways to improve NAYA BY AFRICA customer engagement and experiences to increase brand awareness and customer loyalty.
• Coordinate photography, videography and design for content across platforms.
• Coordinate all marketing activities across digital platforms (website and social media) and traditional (retail shops and events) to generate leads.
• Develop exceptional and well-crafted copy for brand communications.
• Develop captivating E-mail Marketing Campaigns.
• Track customer comments, FAQs and feedback, and report results.
• Conduct consumer research to understand customer interests and needs to develop effective content for our various channels.
• Direct creative sessions to develop monthly campaigns, update brand guide and increase our engagement on social media.
• Measure and report the performance of all marketing campaigns, and assess against goals.
• Represent the company at events to promote the brand and engage new customers.
• Generate opportunities to collaborate and develop partnerships with other companies/brands, locally, regionally, and internationally.
• Look for high-quality media opportunities to promote the brand.
• Set up and coordinate learning/training opportunities about brand and product information with sales team to keep them informed and educated on brand marketing activities.
• Be up to date on relevant beauty industry news, trends, and competitor products.
• Manage print and digital asset inventory to ensure creative alignment across all marketing channels.
• Other responsibilities relating to marketing, design, and research

Requirements and Qualifications:

• 3-4 years of Advertising, Branding, Research, Marketing, Sales, PR and/or Communications experience.
• Proficient in using Social Media and Email Marketing tools.
• The ability to use Adobe Photoshop, In-design or Canva is a plus.
• Excellent oral and written communication; strong public speaking skills
• Experience in an advertising agency is a plus.
• Proven dynamic leadership and project management skills.
• Strategic, innovative, and creative personality with a strong business acumen.
• Adept multi-tasker with the ability to quickly prioritize and effectively delegate tasks

Desired Qualities:

The ideal person must

• Be willing to contribute to the growth of the team.
• Have a good command of English, oral and written.
• Be self-motivated.
• Be ready to continuously learn.
• Be good with research.
• Be able to work independently or with a team.
• Be tech-savvy

Location: Ghana/ Accra /East Legon

Category: Marketing, Public Relations, Sales and Communications

Job Type: Full-Time

NB: To apply send resume to; talent@nayabyafrica.com