Brand Communications Associate

Duties and Responsibilities:

•   Develop innovative ways to improve NAYA BY AFRICA customer engagement and experiences to increase brand awareness and customer loyalty.

•   Coordinate photography, videography and design for content across platforms

•   Coordinate all marketing activities across digital platforms (website and social media) and traditional (retail shops and events) to generate leads

•   Develop exceptional and well-crafted copy for brand communications.

•   Develop captivating E-mail Marketing Campaigns

•   Track customer comments, FAQs and feedback, and report results

•    Conduct consumer research to understand customer interests and needs to develop effective content for our various channels

•   Direct creative sessions to develop monthly campaigns, update brand guide and increase our engagement on social media.

•   Measure and report the performance of all marketing campaigns, and assess against goals

•   Represent the company at events to promote the brand and engage new customers

•   Generate opportunities to collaborate and develop partnerships with other companies/brands, locally, regionally, and internationally

•   Look for high-quality media opportunities to promote the brand

•   Set up and coordinate learning/training opportunities about brand and product information with sales team to keep them informed and educated on brand marketing activities.

•   Be up to date on relevant beauty industry news, trends, and competitor products

•   Manage print and digital asset inventory to ensure creative alignment across all marketing channels

•   Other responsibilities relating to marketing, design, and research

Requirements and Qualifications:

•   3-4 years of Advertising, Branding, Research, Marketing, Sales, PR and/or Communications experience

•   Proficient in using Social Media and Email Marketing tools

•   The ability to use Adobe Photoshop, In-design or Canva is a plus

•   Excellent oral and written communication; strong public speaking skills

•   Proven dynamic leadership and project management skills

•   Strategic, innovative, and creative personality with a strong business acumen

•   Adept multi-tasker with the ability to quickly prioritize and effectively delegate tasks

Desired Qualities:

The ideal person must

•   Be willing to contribute to the growth of the team

•   Have a good command of English, oral and written

•   Be self-motivated

•   Be ready to continuously learn

•   Be good with research

•   Be able to work independently or with a team

•   Be tech-savvy

Location: Ghana/ Accra /East Legon

Category: Marketing, Public Relations, Sales and Communications

Job Type: Full-Time

NB: To apply send a resume to; talent@nayabyafrica.com and tell us why you are the best person for this role

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