AI Creative Lead

Responsibilities:

• Test, evaluate, and implement cutting-edge AI tools to streamline content creation and automate workflows, enhancing productivity
• Refine and manage creative templates and resources, ensuring they leverage AI for increased efficiency and dynamism
• Conduct training sessions and development programs focused on the effective use of AI in digital advertising, encouraging a culture of innovation and continuous improvement
• Collaborate with various departments to identify AI solutions for productivity challenges, enhancing efficiency and creative output across the organization
• Implement new processes, plug-ins, integrations, and more to increase creative craft across our ad solutions
• Automate and standardize repetitive tasks within Figma and After Effects to enable creativity, utilizing AI where possible
• Assess the impact of AI integrations on the quality of creative output and team productivity, fostering a culture of innovation and excellence
• Gather insights and input on AI tool effectiveness, fostering a culture of collaboration and continuous learning
• Monitor and report on industry trends in AI and creative technologies, ensuring Superside remains at the forefront of digital advertising innovation
• Support the tracking and reporting of Productivity and provide insights to the data across each service

Requirements:

• Proven track record of designing, rolling out, and training efficiency improvements from the use of templates, tools or integration of AI within creative workflows
• Advanced experience using Generative AI tools such as ChatGPT and MidJourney
• Demonstrated ability to work in a fast-paced, high-growth environment, managing multiple projects and stakeholders with ease
• A strong commitment to mentoring and skill development, capable of inspiring creativity and innovation within the team
• A data-driven, structured and action-oriented work approach
• Technical skills with the ability to implement plug-ins, templates, integrations, scripts or other forms of automation into Superside’s ecosystem
• Strong analytical skills with the ability to translate data insights into actionable AI-driven creative strategies
• Exceptional English communication skills, capable of articulating complex AI concepts to non-technical team members and stakeholders
• A forward-thinking mindset, with a constant drive to challenge the status quo and push the boundaries of what is possible with AI in the creative domain
• A solid understanding of Dynamic Creative Optimization, Real-Time Marketing tools and Automation platforms such as Bannerflow, Storyteq, Canva, Celtra, Smartly etc